I'M
Waleed Al Kaddour.
Renowned Creative Director
Innovative Marketeer
RESUME
01 CREATIVE Portfolio
A passionate and visionary, multi-talented creative individual with extensive experience in sport events, with expertise in innovative concept design, brand development, layout and compositing, within publications, films, animation, and digital.
Demonstrable track record in delivering multi-projects with the management of the complete design process, from conceptualization to execution. Highly talented at creating innovative marketing strategies and campaigns.
Passionate about creating original and story-driven art pieces.
A passionate and visionary, multi-talented creative individual with extensive experience in sport events, with expertise in innovative concept design, brand development, layout and compositing, within publications, films, animation, and digital.
Demonstrable track record in delivering multi-projects with the management of the complete design process, from conceptualization to execution. Highly talented at creating innovative marketing strategies and campaigns.
Passionate about creating original and story-driven art pieces.
A passionate and visionary, multi-talented creative individual with extensive experience in sport events, with expertise in innovative concept design, brand development, layout and compositing, within publications, films, animation, and digital.
Demonstrable track record in delivering multi-projects with the management of the complete design process, from conceptualization to execution. Highly talented at creating innovative marketing strategies and campaigns.
Passionate about creating original and story-driven art pieces.
A passionate and visionary, multi-talented creative individual with extensive experience in sport events, with expertise in innovative concept design, brand development, layout and compositing, within publications, films, animation, and digital.
Demonstrable track record in delivering multi-projects with the management of the complete design process, from conceptualization to execution. Highly talented at creating innovative marketing strategies and campaigns.
Passionate about creating original and story-driven art pieces.
MY WORK HIGHLIGHTS. SEE MORE >
02 CAREER MILESTONES
PROFESSIONAL EXPERIENCE
2024 - Present
ETHARA
Creative Director
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Saadiyat Nights 2024 -2025
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NBA Games Abu Dhabi 2024
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Abu Dhabi Showdown Week 2024
2019 - 2024
ABU DHABI SPORTS COUNCIL
Head of Creative Services | Marketing Specialist
2018 - 2019
AFC LOCAL ORGANIZING COMMITTEE | AFC ASIAN CUP 2019
Senior Graphic Designer
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Successfully managing the promotional campaign from concept to completion
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Liaising with the client to create vision, conceive designs and consistently meeting deadlines and requirements
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Expertly converting features to benefits to achieve client’s objectives
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Supervising and overlooking brand implementation across stadiums and venues
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Assisting the art director in managing and coaching the creative team
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Development and implementation of the capital wide initiative Abu Dhabi 360.
Brand identity philosophy and visuals
marcomms strategy and rollout plans -
Creation and implementation of marketing plans, brand identity, and creative roll-out for international events such as:
FIFA Club World Cup
UAE Tour & UAE Tour women
Spartan World Championships
FINA World Swimming Championships
UCI Urban World Championships
World Triathlon Championships & series
ADNOC Abu Dhabi Marathon
2016 - 2018
WME|IMG
Head of design
Over two event seasons, led the design, development and implementation of the graphic, layout, and production of communication materials for the following events:
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Abu Dhabi HSBC Golf Championship
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Mubadala World Tennis Championship
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The Color Run
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Tough Mudder
2014 - 2016
FLASH ENTERTAINMENT
Senior Graphic Designer
Developed and executed marketing materials, concept solutions, printing, web, video, and animation for the following projects:
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F1 after race concerts
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YaSalam
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Abu Dhabi Summer Season
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Abu Dhabi Science Festival
2013 - 2014
ADTRACT
UI/UX Designer | Video Editor
2012 - 2013
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Development and design creation of holographic displays content
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UI and UX design and implementation across interactive experience creations and installations.
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Campaign content design and development
TAHADI GAMES
Video Editor | Content Creator
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Video editing of game launches and events
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Teasers, trailers and How-to-Videos
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TVC and announcement production
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Stage and arenas concept design
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Character design for MENA localization
03 EXPERTIsE
MY KNOWLEDGE LEVEL IN SOFTWARE
XD
75%
G ANALYTICS
70%
PHOTOSHOP
95%
INDESIGN
90%
ILLUSTRATOR
85%
AFTER EFFECTS
85%
Z BRUSH
80%